Performance marketing

We build the measurement first. Then we buy the media.

A boutique agency for brands that have outgrown reports they cannot question. Paid and organic, run on measurement we build ourselves, so every decision traces back to the number that caused it.

Google Ads · Performance Max · Demand Gen · Organic search

How we work

What happens before your budget moves

Most accounts are not lost to bad ideas. They are lost to decisions taken on numbers that were not ready yet.

01

Decisions come from data, not instinct

Every recommendation traces back to a number you can see. Where the evidence is not conclusive yet, we say so, and we wait, rather than move your budget on a hunch.

02

Every change is written down before it runs

Hypothesis, the numbers behind it, an untouched control, and the rule for what we do at which result, all recorded before we look. A rule written afterwards bends to the outcome.

03

Nothing goes live unverified

Changes are validated against the platform before they are applied, and published placements are re-checked afterwards. A link that is live is not the same as a link that works.

Our mark says the same thing. Two bars measured, one still counting: we show you what is settled, and we mark what is not.

The reporting

The screens we work from

Two for paid, two for organic. Not a monthly slide deck: these are the working screens, and they are the same ones you get access to.

What each paid channel costs per conversion

Portfolio, last 30 days. Sample view.

ChannelShare of spendSpendConv.Cost / conv.
Paid search · high intent$148,90051,340$2.90
Shopping · core feed$109,70030,470$3.60
Performance Max$92,30020,060$4.60
Demand Gen · warm$61,9008,360$7.40

Where the free traffic actually comes from

Organic positions and the clicks behind them, tracked weekly. Sample view.

QueryTrendPositionClicks / moChange
crm for small teams1.89,410+14.2
how to migrate crm data2.46,780+9.6
best crm for consultants3.14,220+11.4
pipedrive vs hubspot3.62,940+26.8
crm pricing4.22,110+5.3

Links we earned, then checked again

Guest articles and digital PR. A live link is not the same as a link that passes weight. Sample view.

PublicationAuthorityPage it points toPasses weight
SaaS Insider75/crm-for-small-teamsyes
Founder Weekly71/guides/crm-pricingno, nofollow
The Enterprise Review68/crm-migrationyes
CRM Digest57/guides/crm-setupyes
Sales Ops Daily44/contactyes

The two halves, side by side

Six weeks, each one counted only after the figures were final. Sample view.

WeekDaily spendPaid conv.Organic conv.Blended cost / conv.
21 Jul17,2404,180$4.86
28 Jul18,6104,940$4.61
4 Aug20,0805,730$4.38
11 Aug21,4706,610$4.16
18 Aug22,3407,480$3.95
25 Aug23,1108,290$3.78
What we do

Paid and organic, run from one place

Managed search campaigns

Search on Google and Bing, built around the queries that convert rather than the ones with volume. We agree a cost per result before launch and manage against that number, not against impressions.

Performance Max architecture

PMax built properly instead of the default single asset group. Brand searches are excluded, so the campaign cannot take credit for demand you already had, and our reporting opens up where the spend actually went.

Organic search & digital PR

Content aimed at the questions people ask once they are close to buying, and placements in publications that have readers of their own. Every link is re-checked after it goes live. Roughly one in three comes back altered.

50+Clients
$8M+Ad spend managed
4.2xAverage ROAS
Who we are

A small team with its own instruments

Algo Logic is a boutique digital marketing agency specializing in conversion rate optimization and programmatic media buying. To serve our exclusive client base, we develop proprietary internal reporting workflows.

Our team utilizes advanced API integrations strictly internally to extract read-only performance metrics and automate our agency's data pipelines. All campaign adjustments are executed manually by our experts. We do not provide public SaaS solutions.

The tooling is not the product. It is the reason we can tell you why a number moved, and the reason we can say when we do not know yet.